The success of any business largely depends on the marketing techniques. The few evergreen marketing strategies like a logo, word of mouth, business cards and brochures remain the cornerstone of any business. However, with the invention of the digital marketing, scope has widened up tremendously.
Lingerie has traditionally been advertised on television commercials, billboards, newspapers, magazines and blogs but the recent digital approach like the social media for instance, has taken up a great role in marketing almost all kinds of lingerie brands. A large percentage of population uses social media making it an ideal target for mass marketing.
Email marketing is another such avenue. This takes a more personal approach in that an email is sent with the lingerie images or ads and a link to the main site. Customers can then browse at their leisure and have freedom to make their preferred choices. This approach has helped in countries where women have lesser access to lingerie stores.
Another technique is to collaborate with local photographers or boutique owners and drive customers to your business. This of course, entails giving out commission but it’s worth the fame.
Since women like showing off their recent purchase, even though it may be intimate apparel, this can be used as a marketing technique. A customer can be offered a small gift or even a good discount if they bring in more clients.
Many business dealers take note of the client’s birthdays and anniversaries. Such events can be used in future to send a constant reminder of new arrivals along with a gift or wishes. This not only keeps a long business relation with the client but also encourages a repeated sale which is crucial for any business set up.
Since lingerie is all about sizes and perfection, it is vital that the sizes and choices/brands records be kept for each customer. Such portfolio gives to the customer, a sense of belonging and makes it easier to suggest lingerie in subsequent visits.
Inviting faithful customers to business events can make an everlasting impression and help propagate the word. The latest arrivals need a grand welcome once in a while to remind people of its existence and keeping the business alive. At such events, offers and discounts are to be highlighted so that lingerie gets maximum sale and where possible the option of selling/ booking on the spot should also be available so as not to miss out on late sales.